The London Look is also a Mod look and it has a few basic components. The eyeliner must be winged, the eyelashes must be long and fluttery (or fake) and complimented by nude or light pink lipstick. Also part of the look is high teased hair, side parts and bouffants. When this look was pioneered all the make up was on the eyes and the lips were left nude. Neat curved eyebrows served as a frame for the elaborate eyeliner looks.
The foundation of the look is dewy slightly pale skin tone. The London Look also entails that you wear very heavy black eyeliner but only applied on the upper lid. Eyeliner is never applied on the lower lid. The lower lid is left pale because it gives your eyes a wider, round-eyed look. A light eye shadow is recommended for the lid with a deeper brown or tan color roughing and defining eh eye sockets. A suitable eye shadow color is a pastel blueberry hue, which is very much in fashion this spring and summer. Some make up looks are also including heavy mixes of green on the lids and a lighter blue all over the upper brow.
To accomplish the look the lashes must be well curled. A heated eyelash curler does the look the best. Apply the mascara to the lower lashes first starting with the outer corner and then working your way inwards to make the top lashes very lush and long.
One thing to remember about make-up palettes at this time is that they are very black and white. Color was a rarer occurrence back in the sixties. Yet another thing to remember is that eyelashes on the lower li were just as prominent as the eyelashes on the upper lids.
A very important part of this look is the side part. Be sure to backcomb the area at the crown and softly sweep the hair across to the other side. A bouffant should be the accompaniment to this makes up look or it may look a bit out of date or inappropriate.
The make up company that is flogging the London Look in an advertising campaign at the moment is Rimmel cosmetics however it was Mary Quant cosmetics and Max Factor that were authentically associated with the look in the 1960s. Celebrities and models such as Lulu, Marianne Faithful and Twiggy wore the looks.